About The Luua Co. | Custom Hats & Wholesale Gear NC

From St. Augustine, FL Sun to Fuquay-Varina, NC: Our Story

It all started back in 2018 in St. Augustine, Florida. We did what any sane person does: we bought a high-powered laser and decided to see what happened when we pointed it at things.

The plan was simple: make a few test hats for ourselves, some friends, and a handful of local Florida businesses. We figured we’d make a couple of people look cool and call it a day. We were wrong.

What started as a "test" quickly exploded. Turns out, people actually like gear that doesn't fall apart after two weeks. Who knew?

The Great Migration

In 2020, we decided to bring our lasers (and our obsession with quality) up the coast to Fuquay-Varina, North Carolina. Since then, we’ve been proudly serving the Triangle—from Raleigh and Durham to our neighbors right here in Willow Spring and Holly Springs.

We’ve grown from those first few "what-if" hats to a full-scale operation. Today, we don’t just serve the local NC community; we ship nationwide and have a thriving presence on Amazon.

Choose Your Texture

We know that every brand has a different vibe, which is why we’ve expanded our "patch game" to give you the best options on the market:

  • The Real Deal: Our full-grain leather is for those who want that authentic, rugged smell and a patina that gets better with age.
  • The Versatile Pro: We also offer high-quality Leatherette. It’s durable, weather-resistant, and comes in a massive variety of colors to match your brand perfectly.

Why We’re Different (Besides the Lasers)

We’ve come a long way since 2018, but the mission hasn't changed. We still handle the "dirty work" ourselves. Whether you’re a local landscaping crew needing a bulk wholesale order of 100 hats or someone looking for a single custom gift on Amazon, you’re getting the same "handcrafted in NC" attention to detail.

We’re glad you’re here. Whether you’re local to the 919 or 3,000 miles away, let’s build something your brand is actually proud to wear.